WELCOME TO THAILAND
What is the most influential source of
information for tourist decision-making about their vacation ?
Other
people who have already visited Thailand is the most influential source.
What is
the effect of the INTRAMA 1990-1991 World Destination Monitor survey on the
tourism industry in Thailand ?
The survey is important because it
depicts Thailand as the second most likely place tourists will be cheated or
overcharged
What
should be done to solve the problem ?
Many things could be done to solve the
problem. For example, Thailand’s tourism industry could create advertising
campaigns that promote fairness and value to future tourists. This would brand
the country in a positive way and create awareness to the Thai public about an
issue that is effecting the countries very important tourism. It could also
offer incentives to individuals who have already visited the country. Since
word of mouth advertising is the most effective advertising strategy, improving
relations with past tourists will be beneficial.
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